Morning Session
Foundational Skills in Leadership Storytelling Masterclass: How to inspire enduring enthusiasm for change through narrative.

Master the elements of Steve Denning’s award-winning book: The Secret Language of Leadership

Afternoon Session
Advanced Skills in Leadership Storytelling Masterclass

How to infuse any team, workgroup, organisation or brand - with energy, excitement, productivity and innovation.

Morning Session

Part 1 of the Masterclass gives participants the basics of leadership storytelling, particularly how to use power of springboard storytelling to spark change in any setting. Participants learn how to use the power of leadership storytelling to perform the most important task of leadership, namely, how to spark enduring enthusiasm for new ideas, even in a difficult, cynical or skeptical audience.

It shows what’s involved in exercising narrative intelligence, and developing a capacity to navigate through a quicksilver world of interacting narratives

How do you communicate a complex idea and spark enduring enthusiasm for it, in staff or clients?

• Learn the hidden patterns of narrative that successful leaders use to spark enduring enthusiasm for change.
• Learn how to use the central triad of inspirational leadership: get attention >> stimulate desire >> reinforce with reason.
• Master the basics of springboard storytelling
• Learn how to upgrade your narrative intelligence.
• Learn how to get inside the minds of your audience and understand their world.
• Learn how to turn ordinary presentations into extraordinary.
• Learn how to move from making sales pitches to being a trusted adviser.

Who is the Morning Session of the Masterclass for?

• Anyone who wants to communicate engagingly and compellingly
• Executives involved in transformational leadership or disruptive innovation
  
• Managers at all levels wanting to understand the theory and practice of leadership storytelling
  
• Change agents who want to understand and harness the power of leadership
  
• Internal communications managers
• Organisational development, HR and training professionals
  
• HR Directors responsible for succession planning and Leadership Development
  
• Sales, marketing and brand manager

Afternoon Session

Part 2 of the Masterclass will build on the morning session and show participants how to apply leadership storytelling to a specific organisational challenge and get big wins for the organisation, including:

• How do you generate teams, workgroups, networks, communities, organisations and brands that are characterised by high energy, excitement, productivity and innovation?
• How to use story as a way of creating a work context that goes beyond, “Here’s the business problem, and here’s the solution,”
• How to create a workplace where staff feel energized and vibrantly alive,
  
  Note: Recommended pre-requisite to attending the afternoon session: prior participation in Part 1
  of the Masterclass or a previous workshop on springboard storytelling.

Part 2 of the Masterclass:

• Gives the critical steps needed to create and sustain energy, excitement and enthusiasm in any team, workgroup or community to join together to achieve an extraordinary goal.
  
• Shows leaders how to move their team, workgroup or organisation from good to great
  
• Shows how to communicate enthusiasm to clients and customers
  
• Shows how to systematically accelerate innovation in your organization.
• Gives you an advance peek at Steve Denning’s next book.

This Masterclass is for:

• Managers, firms, workgroups, teams, communities or networks that want to lift their game, and create groups that buzz with extraordinary energy, excitement, innovation and genuine high performance.
  
• Managers, firms, workgroups, teams, communities or networks that want to re-energise their brand.
  
• Managers, firms, workgroups, teams, communities or networks that are planning future collaboration and want to get their group off to a flying start.
  
• Managers, firms, workgroups, teams, communities or networks that have lost their edge and want to rekindle the passion that underlies great performance.